From Web And Desktop To Anytime, Anywhere.In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by search engines which organized the Web. Today, the Web and the digital landscape looks dramatically different compared to the Internet's frontier years. For starters, the Web has become mobile, with 1.2 billion of the world's population accessing the Web through a mobile browser. In addition, the internet is increasingly being accessed by tablet or mobile apps and aggregators such as Flipboard and Pulse. To add even more complexity to today's fragmented digital environment, social networks such as Facebook and Twitter have proven that a business must extend it's digital ecosystem into social spheres in order to remain relevant. Today’s digital ecosystem is composed of the following increasingly overlapping areas:
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July 18, 2012
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